Lawn Business Success Course

Lawn Business Success Course

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Give me 11 minutes and I’ll

show you how you can

build your own extremely

successful lawn business.

Dear Friend,

I’ve been in your shoes before! At the beginning of 2003, I
decided it was time for me to quit my job. I’ll be honest; it
wasn’t an easy decision. I wasn’t stuggling at my job, I was
actually doing very well.

I had a job as an “account executive” (a glorified title for a
sales rep). I was 24 years old and making over $50,000 per year.
My schedule was great – Monday through Friday from 8-5. I was
off every single weekend. Why did I want to quit?

I was Tired of Having

Someone Tell me When to

be at Work, and Telling me

how Many Days per Year

I Could Take off!

I wanted more FREEDOM! Maybe, you understand the way I
felt. I felt trapped. I longed for freedom. Not freedom
from a challenge. I simply wanted to control my own

I took Nike’s advice. I just did it. I went to my boss and
told him I’d be quitting in two weeks. He was mad! But not
as “mad” as my parents were. My boss was mad because he
was losing his #1 salesperson. My parents were mad because
they paid for half my college education, and now in their
opinion, I was wasting my life by starting a lawn

Honestly, that wasn’t the worst part. What made it worse
was all my friends telling me I was crazy and laughing at
me for my “foolish” idea. But all their criticism and
joking made me that much more determined to make my lawn
business successful.

But After a Full Year in

Business, I was Struggling

to pay the Bills…

Two years prior to opening my lawn business I graduated
from college with a degree in Business Management and
Marketing. I tried implementing several of the
“techniques” I had learned in college. But every
“technique” I tried seemed to fail, and brought me closer
to proving my friends and family correct.

  • I went from working a dead end job to owning my very own

    business. This is by far the best course available,



  • Thanks to the Lawn Business Success Course. I went from
    zero accounts

    to eight in only one month. I caught my competition off

    Carlos Meza


  • I purchased two other “how to start a lawn business”
    books before I bought this one.

    The Lawn Business Success Course is the hands down
    winner. I highly recommend it!

    Joseph Lontz

    Orlando, Florida

  • I purchased two other “how to start a lawn business”
    books before

    I bought this one. The Lawn Business Success Course is
    the hands

    down winner. I highly recommend it!

    Joseph Luther

    Orlando, Florida

Honestly, I was


When he Asked

how Things Were

Going With my

Lawn Business!

If something didn’t change soon, I’d have to admit “they”(my
friends and family) were right, and go get another “real” job.
But I had no idea what to do. No idea who to trust for advice.
No idea if I would survive.

Out of the blue a friend suggested that I call her cousin who
owned what she called a “very successful lawn business.” I had
nothing to lose, so I gave him a call. He agreed to meet with me
and give me advice on how to get my small, struggling lawn
business off life support.

When the appointed day came, I drove over 150 miles one way to
meet with him. I remember thinking on my way there that if he
didn’t give me some revolutionary advice, I was going to close
my lawn business.

I didn’t know anything about his lawn business or how
“successful” it really was. But when I pulled into the parking
lot, I knew his business had be to “very successful”!

As I turned into the parking lot, I noticed a nursery to the
left, a gift shop straight in front of me, and a very large
metal shop to the right. It appeared as if he didn’t just own a
“successful” lawn business, but a very successful lawn empire.

Thanks to the Lawn Business Success Course. I went from zero

to eight in only one month. I caught my competition off guard!

Carlos Meza


My lawn business almost immediately starting making more money,
thanks in part to the Central Nervous System.

Ever heard of the Central Nervous System? Don’t worry, I had never
heard of it until meeting with this successful lawn company owner.
In the Lawn Business Success Course I’ll show you how to create your
very own Central Nervous System (this will help your lawn business
grow faster than all your competition).

Many of the “impossible” problems seemed to disappear. Over the next
two years my

business grew from $25,000.00 in annual sales to $200,000.00
. My friends and family couldn’t believe the “over-night”

During January of 2006, I decided that I was ready for a new
challenge and adventure. I put my lawn business up for sale. Within
a few weeks I had an offer I couldn’t refuse. Early in February of
2006 I took a large check to the bank and began looking for a new

This time I didn’t have to do much looking because the challenge

to me. Friends and people who I had never met began calling me and

asking me to help them grow their businesses. I started working with

lawn company owners all across the United States helping them start

and grow their own successful lawn businesses.

I purchased two other “how to start a lawn business” books before
I bought this one.

The Lawn Business Success Course is the hands down winner. I
highly recommend it!

Joseph Lontz

Orlando, Florida

You can not and will not Find a Course

More Effective Anywhere on the Internet!

Click on the books below to learn

more about each.

  • How to name your lawn business so it helps build credibility
    for you (Even if you have no experience.)
  • Learn the one question that can double the lifetime value of
    each of your customers.
  • Discover how to put your lawn company on autopilot.
  • Learn what type of business you should establish.
  • Discover three powerful methods for giving estimates, and one
    that is sure to increase your profitability.
  • Learn where to find the most recent lawn industry news.




  • Understand the basics of lawn equipment and what you should
    look for.
  • Learn how to write an estimate that actually helps you get the
  • Find out how to schedule your time to maximize profits.
  • Discover secrets to improving your company image.
  • Six phone tips to increase the number of accounts you get.
  • Learn what to do in the cold winter months.
  • Discover the one principle that will not only change your lawn
    company, but also your life.

  • Discover why marketing your lawn business matters.
  • Learn the truth about lawn company marketing ,and how to stand
    out in a crowded market.
  • I’ll show you step-by-step how not to become a bottom feeder
    (someone fighting over $15.00 lawns).
  • Learn simple ways to attract more customers than you can
  • Learn how to keep customers once you get them.
  • The why’s and how’s to track all your marketing and




  • Discover how to figure out who you are talking to, and how it
    will effect your profit.
  • I’ll reveal four key ingredients to all successful and
    effective advertising.
  • You’ll learn how to train your customers to become your free
  • Why you must build a fence around your customers, and how it
    will drastically increase your profits.
  • Learn some outside-the-box lawn marketing strategies.
  • Learn how to determine if you are leaving money on the table,
    and how to get it if you are.
  • Discover exactly where you can find a ton of new target

  • Learn the “SECRETS” of residential lawn marketing.
  • Discover how you can present your estimate to land more
  • I’ll show you four correct steps to giving an estimate.
  • Learn a simple technique to get your clients to give you a
  • Learn a simple technique to get referrals from your clients.
  • See why and how to train customers to tell others about your
  • Simple methods of getting your customers to advertise for you.




  • You’ll see how to drastically increase the number of prospects
    that become customers.
  • I’ll give you four letters that will turn your prospects into
    valuable customers.
  • You’ll also get four letters that will transform referrals
    into profitable customers.
  • Two special reports that will generate more business for your
    company…all you have to do is put your company name in the
  • Door hangers, postcards and flyers which will generate more
    business for you.
  • Powerful sales letters to send to target prospects that will
    instantly position you as an expert in their minds.

  • Learn the “SECRETS” of commercial lawn marketing.
  • Discover why what you’ve been doing is probably completely
  • I’ll tell you the truth about commercial clients.
  • Learn Five things that matter most to commercial clients.
  • I’ll reveal the four steps to getting more commercial clients.
  • Learn how to train clients to tell others about your company.
  • Learn how to get testimonials from your commercial clients.




  • Learn how to drastically increase the number of commercial
    prospects who become customers.
  • You’ll get four letters that will turn your commercial
    prospects into valuable customers.
  • You’ll also get four letters which will transform commercial
    referrals into profitable customers.
  • A special report that will generate more commercial business
    for your company…all you have to do is put your company name
    in the blanks.
  • How to instantly position your company as an expert in their

  • A complete lawn company employee handbook.
  • An employment application designed to screen out people who
    don’t match your company.
  • Dress code policies.
  • Drug and alcohol policies.
  • Minor, major and critical offenses and how you’ll deal with
  • Vacation time, sick time, holiday time off.



  • Probationary periods.
  • How do employees qualify for promotions and pay increases.
  • Corrective discipline measures and when they will occur.
  • How employees will interact with customers.
  • Equipment and vehicle safety proceedures
  • Authorization for release of information.

If that isn’t enough….

here is a little more of what’s inside

You’ll learn the one mistake even experienced lawn company owners
make that kills all their marketing efforts. In addition, learn
how to use a simple, easy “adjustment” that will instantly
increase the effectiveness of your marketing by 200% or more!
(Imagine consistently getting prospects to call you, and having to
turn away business!)

Learn how to master this marketing system in the shortest time
possible. At the same time you drastically increase the lifetime
value of each customer!

Why “beginners” are able to use this system to quickly surpass
more experienced lawn company owners! Even if they don’t have any
previous business experience! (In fact, the less you understand
about what the “experts” try to tell you, the faster you’ll have
more business than you can handle!)

How mailing one letter can drastically change your business
forever! (Not one veteran lawn company owner in a thousand even
suspects the potency of this simple letter!)

The one question that can double the life time value of each
customer. It doesn’t require any special skill, you simply have to

How to use the secrets of “unveiling” your customer’s maximum
profit! (Traditional ideas rob you of this potential power – while
this course will actually increase it two-fold!)

Why your new ads will cause your competition to shake their heads.
Until they see you taking their customers from them! (I guarantee
they’ll say you’re crazy, but it won’t be long before their
customers want to switch to you!)

How answering simple questions will enable you to put your lawn
company on autopilot. You’ll be free to work “on your business”
instead of “in your business”! (Even if you’re just getting
started, have no business experience, or don’t have any extra
money to invest in your company!)

The truth behind the “Central Nervous System”-and why 99% of all
lawn company owners completely blow it after they get their very
first customer.

Learn how to instantly diagnose mistakes in your lawn company-so
you’ll never continue on the wrong path! A complete “fail safe”
system of correcting your business before it’s too late!

Marketing to existing customers- using letters already written-to
increase your customer base 10 times faster!

How to appear as an “expert”! No matter how new you are to the
lawn industry!

With the special “BONUS SECTION”, you’ll get a commercial and

residential contract. These aren’t your average contracts, they

actually will help you land more accounts.

Commercial and residential proposals are included. No more

trying to figure out how to write winning proposals/estimates.

Also, there are four powerful collection letters designed to get

your money from the few clients who may decide not to pay you.

Picking up Your Copy of the Ultimate Lawn Business Course Will
be the Best Investment you Make all Year! Guaranteed!!

I know what you’re thinking! “Wow, Wayne you are offering a TON
of insider techniques and strategies. The course must be really
expensive.” It’s the first question that goes through people’s
mind when they see all the powerful insider secrets included
with the course. I’d be wondering how much I would have to
invest as well.

I’m so confident this will be the best investment you make all
year, I’m willing to give you an amazing guarantee.

  • IT WORKS! This course has been used by dozens of people who
    now own successful lawn companies.

  • You can become your own boss. Free yourself from the “rat

  • Control your own paycheck. You will no longer have someone
    else controlling how much you make.

  • Get ahead of your competition. You’ll have resources that
    will help you stand-out from the crowd.

  • You aren’t just a dreamer. You are ready to take control of
    your own life.

You have nothing to lose?

As soon as you place your order the

course will be instantly downloadable, so you can read, save, and

print the entire course from the comfort of your home.

Please order now if you would like the bonus book. This book will
soon be sold separately for $37.00. However, for a limited time it
is included for free.

Consider This: If you continue doing what you’ve been doing, you are
going to continue getting what you’ve been getting. Go ahead and
take action today. Take the first step toward the freedom you’ve
always dreamed of.

You have nothing to lose, if you aren’t 100% satisfied with The Lawn
Business Success Course, I’ll give you a full refund, no questions

Wayne Mullins

I purchased two other “how to start a lawn business” books before

I bought this one. The Lawn Business Success Course is the hands

down winner. I highly recommend it!

Joseph Luther

Orlando, Florida

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