Marketing For Hair Salon Owners
…Now You Too Can
Compete With The Toughest Competition, And Start Stuffing Money Back
Own Cash Register From Today Forwards.
all started when you became a skilled hairdresser. You
loved meeting people, you loved showing off your creative flair.
after a while, you noticed how much money your boss –
the salon owner – was wedging into his cash register every day. That’s
realized that you were on the wrong side of the fence!
you made a smart and brave move and started your own
your name above the door, staff working hard for you
and respecting you, friends and family being proud of you… it was a
before long, the reality struck…
successful salon wasn’t going to be as
easy as you had imagined.
your salon is barely breaking even. You have
unmotivated staff slouching around the salon, complaining that there is
and how bored they are.
business doesn’t pick up soon, then you know you are
going to lose your well trained, expert stylists (and often good
the local competition across the street.
dream has suddenly turned into a stressful nightmare.
But like all nightmares, your
current situation can be
ended with a quick wake up call. That’s why, in the next few minutes...
Going To Show You A
Modern Day Salon Marketing System That Is Fast, Can Be Done On A
And Is Very Easy To Implement…
system which allows your salon to run much more
with much higher profits,
less advertising costs,
and more repeat
system which turns you into the talk of the town… and
the envy of your harsh competition across the street.
system that even the most down and out, ready to quit,
barely breaking even salon owners can roll out, rinse and repeat and
the stress of a struggling salon after putting it into action.
also very affordable, easy and quick, and will allow
you to start turning the profits back on in a snip.
no, it’s not
about spending thousands on
newspaper ads or Yellow Pages listings that don’t work.
about damaging your business with
sales and discounts (that’s a huge “nail in the coffin” mistake for
most salon owners.)
This is not some system that has been
rehashed from the 90’s. It’s a set of modern day marketing
- Bring in new customers
with little to NO extra
customer loyalty higher than ever before
more people recommending you to their
you to stand out from the competition no
matter how big and powerful they are
- Take the pressure off
you, by getting other
people to build your business for you (including your competitors,
and time to open more salons
over the coming years
And that means…
more lying awake at night worrying how the
bills are going to be paid.
more stressful days of low footfall or head
more borrowing to pay your overheads.
more guilt or worries about laying off your
best stylists or worse still, letting them fall into the hands of your
time to put your
business back on target. It’s
time to start making the kind of money that your old salon boss was
where your dream began, remember?
And it all starts with…
Golden Rules Of Salon
Don’t waste money on advertising, until
you can afford to test it. Use your profits to roll out small local
don’t take the risk until you can afford to. Traditional advertising is
effective today, so beware!
Money back guarantees don’t matter to
customers… all they care about is a comfortable experience, and
when they walk out. Get it wrong once, and you’ll probably never have a
What makes your salon worth visiting
over that big brand across the street? What can you offer that they
happens if they introduce a new line of products or services… will
able to quickly adapt? The more unique you are, and the more flexible
to change you are, the less you will have to worry about competition.
Sales and discounts seldom save a
business. If anything, they make your salon look cheap and desperate.
promotions and events, not sales. If you need to cut costs, do it from
supply end, don’t take it out of the profits or staff wages.
Containment: If something isn’t generating
profit or is a time suck, then drop it. Look at what is making the
margins and really make that a central point of your business.
Cash flow kills more businesses than anything
else. If you have to borrow, make sure you have a realistic plan for
repayments. If you’re borrowing just to keep your business above water,
you need a new marketing plan, fast.
What isn’t generating a profit? Breaking
even is ok, but you can’t afford regular monthly losses to continue.
your financial reports and records, and see what needs to go. Don’t be
sentimental or emotionally attached; just drop whatever is sucking
money out of
your business. Then focus more time and money on pushing the thing that
that’s not enough. There’s something else you should
know if you want to turn your salon around in record time…
Average Salon Only
Keeps 30%-50% Of The First Time Clients Who Walk Through The Door.
means that if you can control who comes in, you can significantly
increase your repeat customer base.
know this already, but do you know how it’s done?
if not, then let’s get into the real deep and dark
secrets of a profitable salon.
let’s cover some tips for holding onto more
You need a website (or a better one)
web is no longer just about worldwide companies
anymore. Local searches dominate the search engines every day.
want to do some research on your salon before they
book these days. This is a great opportunity to sell yourself hands
you need to do is include some basic info: hours,
prices, location, contact info, staff names, payments accepted,
carry. There are many inexpensive website builders/designers out there
to cut down staff costs and calls? Then set up an
online booking system that takes care of all your incoming call
not that hard to do, and a web programmer can set this up for a
actually a lot of premade solutions that you can
ask a programmer to install, which would drastically cut the costs even
further. Just tell them that you don’t need a solution built, and that
use a premade booking system that integrates into your own site.
Do something wacky
salons let their customers have a “duvet
day” where they come in wearing pyjamas. It sounds silly, but these
of quirks give your salon personality and get people talking about you
Be smart with any paid advertising
profile, upper class clients are not interested in
sales or discounts. Middle class clients are not able to drop in during
need to send the right message to the right
demographic for the best response. Do you know who your main target
is? If so, what would appeal to them the most?
can you make it easier for them to make a booking and
come in? Where do they hang out and work? Knowing these things will
to find ways of reaching them directly, and speaking their language.
Get a better accountant
haven’t got time to worry about someone you don’t
trust. You haven’t got time to do it yourself. A good accountant can
money back in your pocket each month… money that could be well spent
advertising or marketing to get more repeat customers.
so much more, this is just the start.
the good news is…
What It Takes!
Here’s The Key To Unlock It…
really not hard to build and keep a profitable salon
once you start to use your natural creativity and flair that you
of the tips above might be enough for some salon
owners to stand a chance, but they are only the basics.
haven’t even begun to uncover the real, underground,
street level secrets that your competition is using.
that’s what you are missing…
proven blueprints to actually take your salon
from barely surviving to truly thriving.
not just one off jackpots, but daily repeat
customers and month on month profit soaring. More bookings,
bills paid on time.
I’d like to give you that missing blueprint so you
can save your salon
from going under.
Allow me to present…
Increasing Your Salon Profits…
Even On A
Shoestring Budget!For Only $17
is a digital download product and all images displayed
are for visualization purposes only)
already given you some very real advice that works,
but I know you want and need more.
need a competitive edge
if you want your salon
doors open next week, next month, next year.
can’t just do the same old, obvious and expensive methods
and expect a flurry of new customers like magic.
need something that works today, this year and beyond.
Why? Because people have more choice than ever these days, and they are
starting to tune their eyes and ears out of advertising… because
much of it.
why I have created a full A-Z guide which walks you
through modern day marketing, social media marketing and PR techniques
to get more
your salon and booking an appointment today.
talking about throwing away
thousands on a Yellow Pages ad here. We’re not
giving discounts and sales which cut into your profits either.
methods should be left behind in the 90’s. They
won’t cut it into today’s fiercely competitive world.
you need a mix of psychological tactics,
persuasion, loyalty building devices, social media, word of mouth
your competition are clueless about.
the guide below, that is exactly what you will be
…along with a
wide range of tools to get people
talking about your salon, coming back every month, paying more than
buying more products, finding you over the competition, and staying
Get A Little More
Specific. Here’s What I’ll Be Sharing With You In More Detail:
- What turns most
potential customers off when it
comes to your business, before they even make an appointment… and how to
solve this problem with little to zero money involved
(often in less than a
couple of days)
- Why your staff could be killing
despite being the best stylists in town… and over seven ways to turn
overlooked problems around
to pull your staff out of their current low
mood and attitude, so you can portray a positive, professional image
crucial for your business and your reputation)
worrying about styling and book-keeping is
distracting you from the real problems
that YOU could be personally causing in
customers don’t care about their great new
hairstyle as much as they care about the _____, and why this could be
does it really mean to give your customer
an experience, and not just a new hairstyle? Find out what it is, and
pros do it
proven and cheap ways to instantly boost your
salon’s reputation in the local community, and getting
people to sell their
friends on your salon
something as simple as your salon name
actually killing your business cold? Find out inside…
to spread the word using the internet and
business cards, the right way
cheap and simple way to increase customer loyalty
by giving your customers ______ when they leave the salon, which
forces them to come back at least once more, and makes your name stick
- How to turn your
reception/waiting room into a
customer seducing honey trap… using a mix of social
proof, branding, comfort
and style to really “lock in” your customer to become a fan of your
salon… and to truly remember the whole experience at the same time
to turn your under-booked services into your
key selling points for any advertising you do… or simply for
customers who are already sat in your salon
secret of turning bored, surplus salon staff
into useful marketing assistants that create an unbeatable experience
current customers in the salon (this really gets people talking about
- A simple trick for getting people
to tell their
friends about you, and how to use _______ to create
powerful social proof and
testimonials that they want to share with friends, family and even
strangers (this really is out of the box stuff, but it works really
fool proof and proven system for getting real,
authentic and detailed testimonials from delighted customers… so you
increase your business, persuade more people to make a booking, become
after, and even increase your chances of getting a business loan (all
to literally explode your business within a
couple of months, and without a penny spent on advertising,
using an automated
online system that brings loyal customers back in one click (yes, it
that simple… and companies like Maceys, Disney, Vue Cinemas, and even
butchers and book-stores are paying thousands to have this done for
now you can do it yourself for free!)
to create a USP (Unique Selling Proposition)
that sets you apart from the competition and gives people a reason to
your salon over theirs every time… including real examples
simple, cheap and fast promotional method for
establishing your salon as the most professional in town, as well as
place to be for style conscious local residents… by tapping into what
care about the most (hint = it’s NOT about them or their hair!)
sneaky trick for getting local newspapers to
give you FREE
column inches and FREE
to create newsworthy events and then make
local papers, radio stations and even local news TV stations give you
worth of free advertising and PR as a result (hint = you can’t just
open day and expect people to flock to your salon)
sneaky system for tapping into your
potential customers, but through the power of children this time…
very untapped, and it has a double barrel promotional effect for short
- My full portfolio boosting system…
start, manage and promote your portfolio online for more customers.
show you how to get around customers who don’t want their picture
you still want to show off your latest work and styles
to find dirt cheap (or sometimes totally
FREE) models for all your promotional campaigns, advertising, salon
website images etc.
- How to get a new
website up and running quickly,
even if you’re not technical... so that you can bring in
floods of local
searchers looking for their local salon
to get your new or existing website to the
top of Google, so you can get the biggest slice of internet users
site and making a booking (this is probably the best free source of
you’ll ever experience)
one website I use called _______ which is
jam packed with potential new customers looking for businesses like
to run cheap, small budget ads online where
you only ever pay when someone clicks and visits your site to make a
(this is a great technique once you have the profits to play with)
- The secret of social media online...
how to tap
into the websites that your customers are using every day, and get your
business right under their noses without being a pest or annoying
gold: How most salon owners are totally
overlooking one of the biggest websites on planet Earth …
why – when done right – it can be one of the best FREE advertising and
methods you will ever have access to
flyers and distributing them for mere
pennies… a simple system that works, and brings in new customers each
along with serious branding for your salon
to tap into a certain group of people that
will literally be “walking, talking billboards” for your salon… and
are not just a great demographic for representing your new styles, but
able to reach your perfect target customers
- A full system for re-opening a
salon the right
way… including in-store tips, local press and a unique
reason for the re-open
(get this wrong, and you probably won’t get a second chance with this
- Lucrative handshakes…
how to partner up with
specific local businesses that are overflowing with your potential
real customers who are more than likely looking for a new hairstyle
can even use this technique to steal customers from your biggest
to turn your employees into a driven sales
force… using incentives, competitions and prizes
ga-ga… how to get free promotions and
publicity from local radio stations, and getting new customers without
usual ignored advertising methods that people tune out of their ears
really, there’s just so much more inside… including
dozens of tricks, tips, short-cuts, resources and ways to save money
in the process.
And in case you were wondering,
It’s So Easy And Quick
(And Why This Guide Works So Well…)
will find this guide effective because…
spending thousands on useless
is NOT about
slashing prices and running
is NOT about downsizing
or firing staff
shares the same underground marketing
techniques used by the top 10% of successful salons in the
uses a mixture of clever sales and persuasion
devices to entice people into your salon for the first time, and keep
coming back for more
allows you to actually RAISE prices,
pick and choose your customers, become an exclusive service and never
about sales slumps again
brings in loyal,
lifelong repeat customers
for FREE (most
of the time)
you apart from the competition,
even if you basically offer the same service and experience… and even
salon isn’t as “fancy” or as big as theirs
You Will Be Able
exactly how much profit you will be
making this month, next month and all year… so you can get better
sleep at night, and avoid laying off and losing your best stylists
your salon’s business and invest profits
(or easily get a low rate loan) to open a new branch in a different
less time bailing the water out of your
sinking ship, and actually enjoy the lifestyle, the money and the
owning a successful salon business can offer you
yourself some grey hairs and early
wrinkles… by cutting out the choking stress of trying to save a dying
When you put it all together,
it’s safe to say…
Or Service Comes Close To This. Here’s Why…
saves you time and money... no more wasting
on advertising that doesn’t work, no more spending all your time and
products and services that are losing you cash.
uses techniques that your competition aren’t using… you
don’t need to spend thousands on adverts, or have a global brand name
succeed with your salon. You simply need a way to reach new customers
effectively, and keep them coming back over and over.
doesn’t require outside consultants or companies…
some marketing and PR companies will cost you several small loans
see your first new customer as a result. This system you’re getting
practically free in comparison, and it usually delivers far more
can get started today… no waiting for months
of meetings to take place, no waiting for the post to arrive, no back
phone calls. You can literally pick this up today and start picking out
tricks and methods to get more customers through your door tomorrow.
There’s zero risk… you won’t risk a single
with your investment in this program, unlike many other services which
thousands, and certainly don’t offer the same kind of reassurance or
grab this COMPLETE salon profit blueprint, there’s a
download link below. Once you’ve clicked that link, you’ll be taken to
order screen to make a secure payment.
will then be sent to a Thank You page with the
simple download instructions
means you can literally get started today… no
waiting for the postman for the next few days!
material is available to read online so simply
download to your computer, or print off. So no matter what, you’ll
a backup copy if you need it.
there’s one last question for
Price Would You Put On
Saving At Least One Profitable, Respected, Popular And Buzzing Salon
would it mean if you lost your current business?
Could you cope with going back to a regular day job taking orders from
think of all the admin and waiting time to set up
another salon in the future. It’s far easier to hold onto what you’ve
trying to build it all back up from scratch again, right?
besides, it won’t be so easy next time around… as
lenders won’t be so keen to back you after a first failed attempt.
the other hand, what would it mean if you kept your
current business, and you found just ten new regular customers this
This system is more than capable
of getting you an extra
ten customers per month. So look at the numbers and see if it makes
|Month||#No of New
|#Total No of
Revenue (Ave of $150 per customer
puts things into perspective, doesn’t it?
those numbers are conservative when you use
this system. But even so, what would an extra $4500 in revenue do for
the worst case scenario?
you only get five new customers as a result of this.
What does that compare to potentially losing five more customers by not
it worth to you, personally? What does that success
offer you, your friends and your family?
you’re not the only one riding on your salon’s
success. Maybe you have mouths to feed. Maybe you just can’t stand
labelled as a failure?
would life look like with a wildly profitable salon
buzzing away in the background? All that free time, extra
pride. Those are worth fighting for, right?
if you ended up with two or three salons? How much
money would that make you? What would you do with that money? Do you
would start to look a bit different, and feel different, with that kind
money rolling in each day?
all that in mind, wouldn’t you say its worth a little
bit of spare pocket change to invest in my guide?
Of course it is! Right?
Good News Is, With
This Guide, You’ll Be Able To Get There Without
without spending months wasting time and money on
old advertising methods that no longer work.
fact, the entire guide is only going to be $17
for you today.
would – and should – charge more.
the truth is that I know the last thing you need
is another hefty bill. It’s not fair to ask for huge sums of money when
in a bind already.
the way I see it, you’ll like it so much that
you’ll want to hire me or buy more services and products from me in the
Either way, there’s no obligation or pressure.
give it a shot and see what happens.
But despite how small the
investment is, I’d still like to
make sure you are totally happy and protected, with this…
your copy today, and follow the simple steps I have
created for you.
give you an entire 60 days to give it a fair
shot. If you don’t like it, or can’t get going for whatever reason – or
for no reason at all – then simply shoot me a quick email and tell me
not paying for it.
won’t ask you any weird questions or try to convince you
to change your mind. You’ll pay nothing, and there will be no hard
know this guarantee will be abused by the occasional
person, but it’s the only way I can prove to you that I really do stand
my claims and this system.
mean, think about it…
this was a piece of junk, why would I offer such a
solid guarantee? There’s only one reason I’m offering this risk free
because I know you’ll love it and I wouldn’t be able
to buy it back off you at twice the price!
I’ll let YOU be the judge of that, once you get
what are you waiting for? Isn’t it time you showed your
friends and family what you’re capable of? Isn’t it time you put your
stress levels to bed, and finally got a good night’s sleep?
If so, then…
How You Can Get
Instant Access Today:
grab this COMPLETE guide to Marketing For Hair Salons system,
there’s an order button below. Once you’ve clicked that button, you’ll
to the order screen to make a secure payment.
will then be able to download your Ebook within
seconds. That means you
can literally get started today… no waiting
for the postman for the next few days!
material is available to read online and to download
to your computer. So no matter what, you’ll always have a backup copy
Complete Guide To Hair Salon Profits”
you need is a credit card, no special Internet
accounts or anything like that. And it’s totally secure.)
Instant download access
can be reading this e-book in
as little as 5 minutes from now! This
is an electronic book (e-book)
that can be downloaded to your computer in a flash! Produced
in .pdf format and available for instant download.
time will vary depending on the type and quality of your computer
equipment and internet connection.
All the best,
And with a 60
risk free trial, you can simply give it a shot
and see how quick and
easy it is to turn your salon around in record time.
Give it a test drive and see
what happens. There’s no
pressure. What’s the worst that can happen? You only get a few more
this month… which could translate into a few extra hundred a month in
For such a small investment of just $17, is that really such a bad deal?
Just remember, it’s
far easier to keep a business
alive than it is trying to start again… there’s just too much hassle,
begging the banks (who won’t touch you with a 10ft stick the second
You don’t want that, neither do
I. So give this a shot
and see what happens instead. I think you’ll be pleasantly surprised
quickly you will start to see the cash coming back in.
There’s obviously a lot riding
on your success… not
just the pride and freedom for yourself, but the pressure of friends
to support too. If not for yourself, do it for them. Do it for the
you’ll be able to spend with them.
Who knows, this time next year,
you could be sat on
three or four new salons and on your way to the big league. Can you
what that would do for your self-confidence, mood and welfare?
Get started today, and see how
far you can go.
| PRIVACY & TERMS | CONTACT
as with many
authors who write in several different genres, the name Ben Barker
is a pseudonym used by the author
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